Identifying stakeholders is the first step in Stakeholder Analysis.
The OGC’s Managing Successful Programmes (MSP) framework uses a categorisation process to identify all the stakeholders breaking stakeholders into four categories, these four categories are:
- Users: They are the beneficiaries of the outputs, the people who will use the product.
- Governance: They are people or groups of people who have an interest in how things are managed.
- Influencers: Are the people who have the ability to change the direction of your project or programme.
- Providers: these would include suppliers and vendors, business partners, temporary contractors, catering staff, and anyone else who provides resources
The purpose of categorising stakeholders is to be able to provide them with targeted communication so categories can be broken down further, for instance users could be split this into internal and external users, or to any desired level.
Then you can use a mindmapping tool like DropMind to capture the output from your stakeholder mapping, and move the groups around until you are happy with the outcome.
An alternative approach may to take that data and begin using the brainstorm technique.
It is work remembering that although stakeholders may be both organizations and people, ultimately you must communicate with people, therefore ensure that you identify the correct individual stakeholders within a stakeholder organization.